Hugo Romero
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Digital Business Developer

Grupo SM Madrid, Spain 2019-06 – 2019-09
Context

Business context, constraints, baseline (1–2 sentences).

Outcome

Measurable change (cost, speed, reliability) in one compact sentence.

Project Overview

Participated in an innovative project aimed at digitally incentivizing reading among young people, combining technology, design thinking, and user-centered methodologies to create engaging solutions.

Methodologies

Design Thinking & Co-creation

Applied Design Thinking principles to understand user needs and co-created solutions with stakeholders, ensuring the product aligned with the target audience’s preferences and behaviors.

Agile Development

Worked within an Agile Scrum framework, enabling iterative development, continuous feedback, and rapid adaptation to changing requirements and user insights.

Technical Development

Built mobile-oriented applications using Node.js, focusing on creating accessible and engaging digital experiences that would motivate young people to read more.

Key Learnings

This early professional experience provided exposure to:

  • Product development from concept to implementation
  • User-centered design methodologies
  • Agile project management
  • Mobile application development
  • Cross-functional team collaboration

Impact

The project demonstrated how digital solutions can address social challenges, combining technology with behavioral insights to create meaningful impact in education and youth development.